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DR. WENDY LIEW
FOUNDER OF THE IMAGE CREATOR SDN BHD
16-2, JLN PJU 5/20D, THE STRAND KOTA DAMANSARA,
47810 PETALING JAYA, SELANGOR



Building a Corporate Brand Around ESG Principles for a Sustainable Future
In 2026, a company’s reputation depends heavily on its Environmental, Social, and Governance (ESG) performance. Stakeholders expect more than just profit; they want to see responsibility, ethics, and long-term thinking reflected in every aspect of a business. This shift has given rise to a new approach called sustainable corporate branding, which blends ESG values with professional image-building. Dr. Wendy Liew, as the President, is reshaping how companies present themselves
Wendy Liew
May 63 min read


The Power of Strategic Image Branding for Effective Leadership
In leadership, what people see and feel often matters as much as what you say or do. Before a leader even speaks, others form impressions based on appearance, body language, tone, and behaviour. These impressions influence trust, credibility, and willingness to follow. This is why strategic image branding plays a crucial role for leaders today. Strategic image branding goes beyond looking polished or professional. It is about intentionally shaping how you are perceived to ali
Wendy Liew
May 63 min read


Unlocking Employee Potential: The Transformative Benefits of Gamification in Corporate Training
Traditional corporate training often struggles to create lasting impact. Employees attend workshops or seminars, but the lessons quickly fade, and behaviors rarely change long-term. This results in wasted resources and missed opportunities for growth. The SHIFT platform by The Image Creator (TIC) offers a fresh approach by combining artificial intelligence with gamification to transform professional development into an engaging, habit-forming experience. Elevate corporate tra
Wendy Liew
May 63 min read


Navigating Executive Presence in an AI-Driven World of 2026
Why 2026 Leaders Need "Human-Centric Branding"
As digital interfaces become our primary communication hubs, the physical and psychological impact of a leader must be more intentional. Executive Presence is the "silent language" that builds trust in an era of deepfakes and automated communication.
Wendy Liew
May 63 min read
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